Despite TikTok being the champion of short-form videos, YouTube is apparently doing very well in the space, enough to share ad revenue with its creators. Now, the platform is attempting to make a leap, going from the small screens of phones and tablets and moving into home theater setups and TV screens. Today, the company announced that YouTube Shorts will debut on television. Now, if you’ve watched any YouTube Shorts, you’ll know that the videos are not only short, but the majority are shot vertically. As you can imagine, this created a big problem for YouTube when it was initially trying to bring Shorts to TV. By taking feedback, he was able to overcome these issues to create an experience that felt good on the big screen. Perhaps the most important thing about the experience is that the interface should feel good. So YouTube created a new one from scratch. He tried different versions and found that two stood out, one minimal and one maximal. In the end, users preferred the interface that had access to many different options. YouTube took this information and created an interface that sits somewhere in the middle, stating that more features will come later. YouTube Shorts for TV will be rolling out in the coming weeks to TV models released in 2019 or later. This will also be available on newer game consoles like the Xbox Series X, Xbox Series S, and PlayStation 5. If you don’t have a TV or games console that supports Shorts, but still want to know what all the fuss is about, you can always disable the YouTube app from the Apple App Store or Google Play Store to access it on your phone or tablet. Source: YouTube Blog
