PepsiAmericas Inc. has been distributing Crush Orange in the US since 2009 to increase its distribution. Crush Orange was invented by the Orange Crush Company as a competitor of Fanta and Sunkist Orange. ..
Origin of the Crush Product
In 1911, Neil C. Ward invented the recipe for the Crush orange and partnered with Clayton J. Howel the founder of the Orange Crush Company. Initially, it was only in orange flavor with the pulps added later in the drink to give the brand more credibility which aligns with the idea that juice and the pulps are extracted by the oranges directly by crushing or squeezing. In later years, as other brands entered into this market, Ward’s Orange Crush became a household name and continues to be enjoyed today by millions of people around the world.
Chronologically Owners of the Crush Brand
The Orange Crush Company was founded in 1911. P&G (Procter & Gamble) which was only used to make the concentrate for the drink which is later mixed by the bottlers with syrup to produce a drink. In 1989 Cadbury Schweppes Americas Beverages overtook the rights of the Crush brand. Later in 2008, they rebranded themselves as Keurig De Pepper in the US market. Currently, in 2022 the Crush brand is a registered trademark of Dr. Pepper Snapple Group.
Problems faced by Crush?
- The company’s drinks were not well-received by consumers.
- The company was struggling to make a profit.
- The company’s drinks were not popular with customers or employees.
The master design of the bottlesRight marketing plan for the increase in sales and market share should be to crack the actual consumer perception and the commercial value of the products. To increase the marketing spend and build a relationship with the other manufacturers. To maintain the positive unit economics.
Crush Partners with Pepsi
In August 2008, Dr Pepper Snapple Group approached Pepsi Bottling Group about distributing their products. They agreed, and in September 2008 the agreement was signed between the two organizations. The goal of this agreement was to increase Crush sales and market penetration for both companies. Pepsi found that they had rights to one of the best fruity drinks, and so they agreed to distribute it by 80% of their systems working in the USA market. ..
Both parties agreed to start the distributions in early 2009, and that is how Crush products are existing in the Pepsi products list as well.
What is the purpose of the Agreement between DPS and Pepsi?
The 2009 agreement between Dr Pepper Snapple and Pepsi aimed to increase the awareness of Crush flavored beverages in the USA as they have already become popular in their Canadian regions.
In Which Countries the Crush Beverages Are Famous?
The countries on the list of the highest consumers of Crush Products are America, Canada, Argentina, Mexico, Lebanon, Chile, Columbia, Peru, Russia, and Colombia.
Calorie Count of Each Crush Flavor
The following table tells the calorie count of each flavor for a different serving size. For the same serving size, the blueberry and raspberry flavors have about the same calorie count. However, for a different serving size, the raspberry flavor has more calories than the blueberry.
Interesting Facts About Crush Products
Crush drinks have no caffeine. Crush is providing a sugar-free drink in orange flavor with the carbonated water so they are not juices in actual. Pineapple drink has the highest calories. Crush products are also available in fruit mix (powder form).
Pepsi is the parent company of Crush, a carbonated soft drink that comes in seven flavors. Crush is gaining popularity in the U.S., with 80% of the regions it’s available in now. The drink is also being acquired by Pepsi, which will help it grow even more. ..
In 1911, Neil C. Ward invented the recipe for Orange Crush. Ward’s drink was a mixture of orange juice, sugar, and carbonated water that became popular in the 1920s. ..
The company that currently manufactures Crush products is called Orange Crush.
PepsiCo has the rights to bottling Dr Pepper Snappels, but the company is currentlymanufacturing it by The Dr Pepper Snappel Group.
No, the Crush is not a carbonated flavored fruity drink. ..
